Advisory · Series B+ cybersecurity
For cybersecurity leadership teams. We work directly with your CEO and CRO to find where market, narrative and go-to-market decisions are quietly costing you revenue, then fix them in the right order.
The problem
Every company makes big commercial decisions long before Sales asks for pipeline: which market, which buyer, which problem, which category, what price, what proof. Nobody manages them on purpose, so they become untested assumptions. Then Sales finds out which ones were wrong, one lost deal at a time.
Are we building for a market that will actually buy? ICP, beachhead, timing, who owns the budget.
Does the market understand why it needs to change, and why you? Category, story, stakes.
Do we know how this market buys? Buying committee, triggers, channels, sales motion.
Can interest reliably become revenue? Conversion, deal velocity, pricing pushback, procurement.
Does the market know what you could become? Analysts, category authority, partners, acquirers.
You already sell this discipline to your customers: find the exposure, rank the risk, fix what matters before it costs you. We apply it to your own revenue.
Engagements
Three fixed-scope engagements and one retainer. Most clients start with the Assessment, then fix the single riskiest area instead of buying everything at once.
Step 1 · Start here
1–2 weeks“Where is this business actually taking commercial risk?”
Step 2 · Market
2–3 weeks“Where should we play, and will this market actually buy?”
Step 2 · Narrative
3–4 weeks“Does the market understand why it needs to change, and why you?”
Step 3 · Ongoing
3-month minimum“Who keeps all of this aligned once the strategy work is done?”
Fractional marketing leadership, without hiring a full-time CMO. We sit with your leadership team every month and the JunoLabs team produces the work.
Fixed scope, fixed fee. Engagements from US$4,500. Every engagement is quoted in writing before we start. We confirm the fee on a 30-minute call, once we know how many people we need to interview.
Book an advisory callHow we work
Reduce the risk, create revenue, then build lasting value. Strategy and execution are separate on purpose: you can run the output with your own team, hand it to your agency, or have the JunoLabs team build it out.
Understand the market, the buyer, the opportunity and your specific risks.
Get leadership aligned on the market position, the narrative and the commercial strategy.
Build the evidence, messaging and go-to-market motion that show the strategy works.
Expand what works through your team, your partners or JunoLabs execution.
A good fit
Not the right fit
Our agency work is built for you. Start with the Messaging Exposure Assessment or the Cybersecurity Growth System.
Who leads it
Advisory work is led by Jeffrey Duran, who brings over 30 years of leadership in marketing and entrepreneurship, including 14 years in cybersecurity. He has led marketing strategy for companies such as Invotas and enSilo, and his work has been featured in Dark Reading and Verizon’s Data Breach Investigations Report.
He works directly with your CEO and CRO, from the first interview to the final readout.
Jeffrey on LinkedIn →Engagements start from US$4,500. Each one has a fixed fee, agreed in writing before we start. The exact fee depends on how many leaders, customers and sales team members we need to interview, so we confirm it on a 30-minute call.
The Growth System works from the outside in: one founder interview and desk research, then we build the assets. Advisory works from the inside out: interviews across your leadership, sales team and customers, your pipeline data and facilitated workshops. If you don’t have several leaders to align, the Growth System is the better fit.
No. Most clients start with the Commercial Risk Assessment, then fix the single riskiest area with the Market Opportunity Scan or the Strategic Narrative Sprint. The retainer comes later, if you want help keeping it all aligned.
Yes. Strategy and execution are separate on purpose. Your team or your existing agency can run with it, or the JunoLabs team can build it out.
Time with your leadership team, access to the sales team and a handful of customers or prospects, pipeline data from your CRM, and one decision-maker for sign-off.
Yes. We work under a mutual NDA, and interview notes and pipeline data are never shared outside the engagement.
Book a 30-minute call. We’ll tell you which engagement fits, or whether you need one at all.
Book an advisory callOr email hello@getjunolabs.com
