Find out where your messaging is costing you deals.
In one week, we review your homepage, sales deck and up to three competitors the way a skeptical buyer sees them. Then we show you exactly what to fix first.
We look at your company from the outside, with no interviews and no internal access, because that is how buyers first meet you.
01
Category clarity
Can a buyer tell what you are, and what you replace, within ten seconds?
02
Claim parity
Which of your claims could appear word for word on a competitor’s homepage?
03
Proof behind claims
Where are you asking buyers to take your word for it?
04
Buyer fit
Is the message written for the person who signs, or only for the engineer who evaluates?
05
Next step
Does every page give a buyer an obvious, low-risk next move?
02 · What you get
A clear list of what to fix first.
Not a generic audit. Specific findings, tied to your buyers and your competitors, ranked by commercial impact.
D1
Findings memo
Where your messaging creates exposure, across all five areas.
D2
Prioritized fixes
Ranked by commercial impact, so you know what to change first.
D3
45‑minute walkthrough
We go through the findings with you and answer questions.
Sample finding · IllustrativeSeverity · High
Claim parity
What we found
Your homepage headline makes the same “unified visibility” claim, in near-identical words, as two of the three competitors you named.
Why it matters
When claims sound the same, buyers fall back on price and brand recognition, which favors larger vendors.
The fix
Lead with the outcome only you can prove, and back it with one specific customer result above the fold.
Area 02 · Claim parityFix priority 1
03 · How it works
One week, start to finish.
Clock starts when we receive your inputs
Day 0
Book a time
Pick a slot and share your homepage, your current sales deck and up to three competitors you lose deals to.
Days 1–5
We review
We assess every page and asset against the five exposure areas, the way a skeptical buyer would.
By day 7
Walkthrough call
We walk you through the memo and the prioritized fixes on a 45‑minute call.
Within 30 days
Your call on what’s next
Fix it in-house, or go further with the Growth System. The full fee is credited if you start within 30 days.
04 · Fit
Is this right for you?
A good fit if
✓You’re a founder-led cybersecurity company, roughly Seed to Series B.
✓Your product is strong, but buyers struggle to explain why you’re different.
✓You’re about to raise, launch, hire your first salesperson, or rebuild your website.
Not the right fit if
✕You need a high volume of blog posts or social content.
✕You want messaging changes without senior review of the underlying positioning.
✕You’re not in cybersecurity or a closely related technical category.
05 · Price
One fixed fee. No retainer.
Messaging Exposure Assessment
US$750US$1,500
Introductory price · limited spots
The introductory price is open to a limited number of clients, in exchange for a short testimonial. After that, the Assessment is US$1,500. The full fee is credited toward the Growth System if you go ahead within 30 days.
What’s included
✓Findings memo across all five areas
✓Prioritized fixes, ranked by impact
✓45‑minute walkthrough call
✓NDA on every engagement
✓Fee credited toward the Growth System within 30 days