Messaging Exposure Assessment

Find out where your messaging is costing you deals.

In one week, we review your homepage, sales deck and up to three competitors the way a skeptical buyer sees them. Then we show you exactly what to fix first.

Turnaround1 week
FormatMemo + 45‑min call
PriceUS$750 introductory
ConfidentialityUnder NDA

01 · What we check

Five places messaging leaks deals.

We look at your company from the outside, with no interviews and no internal access, because that is how buyers first meet you.

  1. 01

    Category clarity

    Can a buyer tell what you are, and what you replace, within ten seconds?

  2. 02

    Claim parity

    Which of your claims could appear word for word on a competitor’s homepage?

  3. 03

    Proof behind claims

    Where are you asking buyers to take your word for it?

  4. 04

    Buyer fit

    Is the message written for the person who signs, or only for the engineer who evaluates?

  5. 05

    Next step

    Does every page give a buyer an obvious, low-risk next move?

02 · What you get

A clear list of what to fix first.

Not a generic audit. Specific findings, tied to your buyers and your competitors, ranked by commercial impact.

  • D1
    Findings memo

    Where your messaging creates exposure, across all five areas.

  • D2
    Prioritized fixes

    Ranked by commercial impact, so you know what to change first.

  • D3
    45‑minute walkthrough

    We go through the findings with you and answer questions.

Sample finding · IllustrativeSeverity · High

Claim parity

What we found

Your homepage headline makes the same “unified visibility” claim, in near-identical words, as two of the three competitors you named.

Why it matters

When claims sound the same, buyers fall back on price and brand recognition, which favors larger vendors.

The fix

Lead with the outcome only you can prove, and back it with one specific customer result above the fold.

Area 02 · Claim parityFix priority 1

03 · How it works

One week, start to finish.

Clock starts when we receive your inputs

  1. Day 0

    Book a time

    Pick a slot and share your homepage, your current sales deck and up to three competitors you lose deals to.

  2. Days 1–5

    We review

    We assess every page and asset against the five exposure areas, the way a skeptical buyer would.

  3. By day 7

    Walkthrough call

    We walk you through the memo and the prioritized fixes on a 45‑minute call.

  4. Within 30 days

    Your call on what’s next

    Fix it in-house, or go further with the Growth System. The full fee is credited if you start within 30 days.

04 · Fit

Is this right for you?

A good fit if

  • You’re a founder-led cybersecurity company, roughly Seed to Series B.
  • Your product is strong, but buyers struggle to explain why you’re different.
  • You’re about to raise, launch, hire your first salesperson, or rebuild your website.

Not the right fit if

  • You need a high volume of blog posts or social content.
  • You want messaging changes without senior review of the underlying positioning.
  • You’re not in cybersecurity or a closely related technical category.

05 · Price

One fixed fee. No retainer.

Messaging Exposure Assessment

US$750US$1,500

Introductory price · limited spots

The introductory price is open to a limited number of clients, in exchange for a short testimonial. After that, the Assessment is US$1,500. The full fee is credited toward the Growth System if you go ahead within 30 days.

What’s included

  • Findings memo across all five areas
  • Prioritized fixes, ranked by impact
  • 45‑minute walkthrough call
  • NDA on every engagement
  • Fee credited toward the Growth System within 30 days

06 · FAQ

Questions founders ask.

Something else on your mind? Email hello@getjunolabs.com

Do you sign an NDA?

Yes. Every engagement is covered by an NDA, and confidential materials are only used in business-grade AI tools that don’t train on client data.

What do you need from us?

Your homepage, your current sales deck and up to three competitors. No workshops or interviews are needed for the Assessment.

Who does the work?

Our Founder and Lead Strategist leads every Assessment, supported by our Strategic Advisor, who brings 14 years of cybersecurity marketing experience.

What if we want help fixing what you find?

That is what the Growth System is for. If you go ahead within 30 days, the full Assessment fee is credited toward it.

US$750 introductory · 1 week · NDA

See your messaging the way buyers do.

Book an Assessment