Turn complex cybersecurity products into marketing that moves buyers.
Your product is ahead of your messaging. We close the gap with the positioning, homepage and sales narrative that make sophisticated technology easy to understand, trust and buy.
Senior marketing judgment · AI-native execution
The problem
Unclear messaging is business risk.
Your customers pay you to find exposure before it becomes an incident. Your marketing deserves the same discipline. When buyers can’t tell what you do, why you’re different or why it matters now, every deal starts from zero, and sales pays the price.
We find it, fix it, and build the system that keeps it fixed.
The flagship
The Cybersecurity Growth System
One fixed-scope engagement, about four weeks. Everything your market needs to understand you, built as one connected system rather than a pile of assets.
Market intelligence
Who buys, why now, and how competitors position against you.
Buyer definition
Your ideal customer, the buying committee, and the pains and objections each person brings.
Positioning
A defensible position and a message hierarchy your whole team can repeat.
Homepage copy
A homepage, or priority landing page, that explains the product and earns the next step.
Sales narrative
The core story your team tells, plus one priority sales asset.
30-day demand plan
Channels, content and founder LinkedIn direction, ready to run from day one.
How it works
Intake, founder interview and research.
Positioning, narrative and homepage copy.
Sales narrative, demand plan and handover.
One product, one primary audience. Two review rounds per major output. Additional scope is quoted separately.
Start here
Not ready for the full system? Start with an Exposure Assessment.
In one week, we review your homepage, sales deck and up to three competitors from the outside, the way a buyer sees you. Then we show you exactly where your messaging is costing you deals.
In exchange for a short testimonial. The full fee is credited toward the Growth System if you go ahead within 30 days.
Book an AssessmentYou get
A findings memo showing where your messaging creates exposure: an unclear category, claims your competitors also make, claims without proof, or a mismatch with your buyer.
Prioritized fixes, ranked by commercial impact.
A 45-minute walkthrough call.
Then
After the system, keep it working with a Growth Partner retainer.
The Growth System sets your positioning. The retainer keeps it working every month, so your message stays consistent without hiring a marketing team.
For Growth System clients. Billed monthly in advance.
Ask about the retainerEach month
12 LinkedIn posts and 2 carousels, written in your founder’s voice.
2 articles that teach your buyers something useful.
1 sales asset your team will actually use.
A strategy call and a short performance report.
How we work
Senior judgment.
AI-native execution.
AI speeds up our research, analysis, drafting and quality checks. Senior people make every strategic decision and own every deliverable. That’s how a small team delivers the depth of a much larger one, without handing your message to automation.
Your product documents are sensitive, and we treat them that way. Confidential materials are used only in business-grade AI tools that don’t train on client data, and every engagement is covered by an NDA.
Selected work
Built for categories buyers don’t understand yet.
Independent projects
Creative that makes security impossible to ignore.
Campaign, event and identity work for cybersecurity brands, created as independent projects outside JunoLabs client engagements.
The team
Who you’ll work with
Lishantra Ravendran
Founder & Lead Strategist
Lishantra is a strategist and communicator specializing in content development, brand messaging, and technical storytelling for cybersecurity teams. Her background spans agencies, airlines, hospitality groups, and tech brands, where she built content systems that support clarity, consistency, and growth.
Her work focuses on translating technical depth into communication that feels structured, credible, and commercially aligned. Known for her calm, deliberate approach, she brings modern narrative design and precise execution to every engagement.
LinkedIn →
Jeffrey Duran
Strategic Advisor
Jeffrey brings over 30 years of leadership in marketing and entrepreneurship, including 14 years in cybersecurity. His experience spans high-growth startups and large enterprises, with work featured in Dark Reading and Verizon’s Data Breach Investigations Report.
He has led marketing strategy for companies such as Invotas and enSilo, and contributed to major organizations including Army Cyber Command and Verizon. A 35-year U.S. Army veteran, he also advocates for integrating military veterans into cybersecurity careers.
LinkedIn →Advisory
Need direction, not delivery?
For leadership teams that need market strategy, a strategic narrative, executive alignment or ongoing fractional marketing leadership, our advisory practice works directly with your CEO and CRO.
Working with US teams
Fixed scope, fixed price.
You know what you’re getting and what it costs before we start.
Live calls in US hours, progress overnight.
A team across the US and Southeast Asia means work moves forward while you sleep.
Founded in Kuala Lumpur.
Built on senior, fairly paid talent.
Free planning tool
Stop rebuilding the same plan every quarter.
DejaPlan is our free B2B marketing planner. Your buyer’s journey runs across the top and your workstreams down the side, and every deliverable gets a stage, a message and an owner. It’s a plan, not a task list.
Plan it there. Hand it to us.
Plan it in DejaPlan.
Map every deliverable to the moment it matters for your buyer.
Send it to JunoLabs.
One click on any deliverable sends us the brief. We never see the rest of your board.
We confirm scope first.
We agree scope and a quote with you before any work starts.
Individual services
Need one asset, not a system?
We also take on single pieces of work for cybersecurity teams, each with a fixed scope and a fixed price. Most have a Rush option when timing matters.
Questions founders ask
Do you only work with cybersecurity companies?
Yes. Focus is how we stay sharp on your buyers, your competitors and the claims that hold up under scrutiny.
Will AI write our marketing?
No. AI speeds up research and drafting. Strategy, judgment and every final word come from senior people.
How long does it take?
The Exposure Assessment takes one week. The Growth System takes about four weeks from kickoff.
What do you need from us?
A 60–90 minute founder interview, your existing materials, and one decision-maker for reviews.
What would your buyers say you do?
If the answer makes you wince, start with an Exposure Assessment.
Book an AssessmentOr email hello@getjunolabs.com